The Morrison Agency. Atlanta Advertising + Digital Agency

Services // Helping Clients Build Their Businesses

• Market Intelligence
• Strategic Insight
• Sales Acceleration
• Creative Services
• Interactive Services
• Lead Generation
• Media
• Global Marketing

We provide our clients a holistic, street-smart approach to the research process. The result: deeper, more actionable insights to better guide sales and marketing initiatives.

We do this by combining and analyzing primary and secondary data sets. By addressing competitive marketing activities. And by applying our unique insights about the client’s category and company.

The entire process is managed by a team of people who are experienced in turning “marketing intelligence” into business-building programs that drive sales. We know what to look for, and we know what to do with what we learn.

We can customize a program for you. Or check out our proprietary set of six research products:

ResearchCheck

A fresh look at your existing primary and secondary research. It’s a quick and inexpensive way to discover new insights, new opportunities, new potential solutions, or ideas for new programs to stimulate business.

MessageCheck

Assessment and mapping of how competitors are positioning and differentiating their companies and their products through marketing communications messages. Plus we develop and test alternative positioning/messaging for your company.

MarketingCheck

An appraisal of how well your marketing department and key marketing programs are meeting the perceived needs of your internal clients: executive management, sales, product marketing, etc.

ChannelCheck

A review of your marketing support of key distribution channels. What are competitors doing to support and win in key distribution channels? How do your programs stack-up?

EmployeeCheck

An assessment of employee buy-in of your marketing program. Is your new positioning, messaging and advertising understood and accepted by the people that interact with your clients and customers every day?

PulseCheck

A fast-turn “pulse check” of local or international markets using our system of affiliates throughout the world. It can provide a “feet-on-the-street” local market perspective on product roll-outs, mystery shopping, competitive activity, international programs, or a wide variety of other options.