Aquilex Corporation is a provider of mission-critical plant services for the energy industry. In recent years, they have added a number of complementary businesses to their industrial cleaning and specialty repair & overhaul portfolio and needed to better integrate and position themselves as one comprehensive services provider.
The Morrison Agency helped Aquilex identify a compelling brand position and value proposition and created a plan to launch the new brand internally and externally. The launch included coordinated communications to all employees around the world, followed by a communications program to key customers of each business unit. In support of the launch, The Morrison Agency created a new corporate identity, new sales materials, and launched a brand new website www.aquilex.com.
