The Benefit of Being “Open”

With 632,265 views, and 3,602 comments in just under a week, you know your brand has done something right when you’ve built relationships with consumers that prompt them to create videos like this professing their love:

I have to confess, this has to be one of my favorite YouTube videos to date. Two thumbs up to Apple, for not being afraid of jumping head first into that ever-so-scary world known as the online conversation.

  • Written by Jeremy Heilpern