As a quick public service, I wanted to share a bit of knowledge I’ve finally come to grips with.
Recently, Facebook introduced a new profile category called “pages”. With that, however, has come a lack of understanding between the difference of Facebook “pages” versus Facebook “groups”. So I did some digging to see if I could help separate the two:
Groups: Essentially, groups are the online equivalent to and offline club. They can be open, they can be private, but the goal is to share information between a group of individuals pertaining to a given cause/organization/team etc. Each group has officers, who manage and maintain the group, with members that populate the group with photo’s, updates, and more.
Pages: The equivalent of creating a profile for a person, Pages are created for companies or organizations, and work very much like your profile page. All updates and information are posted within the news feeds of those that “like” the page, and appear to be posted from the page, rather than a user of the page (as might happen within the groups example above). Pages are ideal for organizations that want to post relevant information to those that follow them within Facebook. Additionally, page admins are anonymous, unlike those of groups.
“Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook…Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile.” – Official statement from Facebook
Hopefully, that helps set you straight, if you were struggling to draw the line between the two. We’ve typically had an agency Facebook group, but have now transitioned this over to a Facebook page. Check it out, if you’re so inclined.
- Written by Jeremy Heilpern
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