25
Mar
In the world of industrial networking technology, relationships are king. Facing an uphill battle for market share against a competitor with more than 60% of the market, we needed to find a way to create a disruption in the relationships between this competitor and their customers.
The Morrison Agency proposed and executed a lunch and learn series titled “Seeing is Believing.” Via telemarketing, direct mail, email and web content, we drove prospects to events in high-potential markets. The events generated more leads for the technology than Siemens had generated in all years past combined. The program has become an essential element in Siemens’s go-to-market strategy and a best-practices marketing example companywide.
