The Morrison Agency. Atlanta Advertising + Digital Agency

If social networks have personalities, Facebook might be an extrovert and Google+ might be an introvert. Not to say one is better than the other, but that there are now competitive options for how people connect with their online networks – each with a distinct approach for doing so.

They both have similar looks and features, but they approach socializing differently. In simplest terms, Facebook focuses on making your status updates public first and private second, whereas Google+ encourages the opposite. So how does that imply Google+ could be some sort of anti-social introverted new kid on the block?

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A recent article published on The Economist’s website, details projected trends in advertising for 2011 – and makes some interesting observations.

• Global ad spending will increase 4.5% (this is double the growth rate of 2010)
• Online advertising leads the pack, with a projected growth rate of 16%
• Television and online advertising are set to outpace their 2007 projections, while newspaper, magazine, and radio are all set to take a step backward

Online advertising continues to be a growing area of opportunity within the digital universe. And we’re not talking about your traditional banner ad type of work either. When considering your online advertising options, keep in mind the potential of mobile, paid search, social media (advertising and utilization), rich media – in addition to banner ads, and email campaigns.

Being willing to jump in head-first, and utilize the tools at our disposal is key to taking advantage of all that the web has to offer. With 28.7% of the world’s population (or 1,966,514,816 people) currently online, I can’t help but feel like there are some stones left unturned.

As a quick public service, I wanted to share a bit of knowledge I’ve finally come to grips with.

Recently, Facebook introduced a new profile category called “pages”. With that, however, has come a lack of understanding between the difference of Facebook “pages” versus Facebook “groups”. So I did some digging to see if I could help separate the two:

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By now you’ve all had a chance to see, use and read countless articles on Google’s latest and greatest, Google Buzz.

For anyone that’s not aware, Google launched Buzz in early February. Buzz is a new social networking platform that is meant to start conversations about the things you find interesting. The most interesting features are: that it’s built into GMail, you can connect sites you already use, see updates in real-time, share publicly or privately with your followers, and the capability to see photo/video thumbnails with each post. Sounds Awesome, right!

Well…maybe. Now that the privacy issues have been hammered out let’s take a brief look into if it really “works” for users.

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The other day, I was on the phone with a client, and the question was asked: “we get that social media is important, however we can’t figure out how you actually go about monetizing it!”

Good question. Tricky answer.

I tend to follow the belief that social media works in three forms:

1. Socially – friend to friend
2. Promotionally -as a tool, in conjunction with an overarching promotional campaign
3. Proactively – a way to reach out, and build your brand

Let’s take a minute and go through each one of these, albeit at a high level.
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