Sep 6 2012
Let me preface this by saying that I originally intended to title this “Native App vs. Mobile Website,” but the fact is that these two strategies serve such different purposes that it made more sense to discuss when you need a native app. Because you always need a website optimized for mobile.
Nov 10 2011
Steve Jobs must be celebrating beyond the grave. After the next release, Adobe will no longer develop Flash for mobile browsing beyond bug fixing and limited on-going support. This doesn’t mean Flash is entirely gone, but it does signal the beginning of the end of Flash as a relevant platform for web use.
Mobile usage increases daily and is expected to surpass desktop internet usage by 2014. Android OS devices, which are known for supporting Flash, are starting to overtake Apple’s iPhone in number of units sold. Why would Adobe decided to stop supporting Flash now?
Jul 14 2011
If social networks have personalities, Facebook might be an extrovert and Google+ might be an introvert. Not to say one is better than the other, but that there are now competitive options for how people connect with their online networks – each with a distinct approach for doing so.
They both have similar looks and features, but they approach socializing differently. In simplest terms, Facebook focuses on making your status updates public first and private second, whereas Google+ encourages the opposite. So how does that imply Google+ could be some sort of anti-social introverted new kid on the block?
Feb 24 2010
By now you’ve all had a chance to see, use and read countless articles on Google’s latest and greatest, Google Buzz.
For anyone that’s not aware, Google launched Buzz in early February. Buzz is a new social networking platform that is meant to start conversations about the things you find interesting. The most interesting features are: that it’s built into GMail, you can connect sites you already use, see updates in real-time, share publicly or privately with your followers, and the capability to see photo/video thumbnails with each post. Sounds Awesome, right!
Well…maybe. Now that the privacy issues have been hammered out let’s take a brief look into if it really “works” for users.
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”