Native App: Do you need one? Written by Chris Davis
Sep 6 2012
Let me preface this by saying that I originally intended to title this “Native App vs. Mobile Website,” but the fact is that these two strategies serve such different purposes that it made more sense to discuss when you need a native app. Because you always need a website optimized for mobile.
If social networks have personalities, Facebook might be an extrovert and Google+ might be an introvert. Not to say one is better than the other, but that there are now competitive options for how people connect with their online networks – each with a distinct approach for doing so.
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”