The Morrison Agency. Atlanta Advertising + Digital Agency

You may or may not have noticed, but earlier this week, Google made quite a big announcement. And since that announcement, there has been much hysteria around the web, trying to understand it’s impact.

So let’s break it down, shall we?

We all know Google has been trying mighty hard over the past few years to increase their use of SSL encryption for each of their web-based products. And normally that would be considered a good thing for users. On Tuesday, they announced this encryption was coming to their search service as well.

Read More →

A client of ours in a large corporation recently ran into a problem when submitting a request to purchase new Macs for their in-house design team, IT told them that the request was denied and that the company would no longer support the Mac platform.

As you can imagine, our client was dumbfounded by the response by IT. We were asked by her to help build a case for Macs. While Macs are cool and “creative,” this is not enough of a reason to justify a Mac or pay the Mac premium. Rather, we felt there were some very logical reasons for Macs having a home in client-side marketing departments:

Read More →

You’ve no doubt interacted with a QR code at some point in the last few months. While they’ve been fairly common in Japan for nearly two decades, QR codes seem to have only taken hold in the US within the past year or so.

Readable by mobile apps using the phone’s camera and Internet connection, QR codes are typically used due to their ability to improve calls-to-action in all types of marketing.

Here are just a few successful & inspiring implementations:

Starbucks and Lady Gaga built an elaborate interactive digital scavenger hunt with QR Codes at various Starbucks locations as one of many promotions leading up to the release of her current album.
Source: Mashable.com

Tissot printed a variety of QR Codes on trade show displays and models that linked viewers to exclusive videos and music that could be viewed and purchased.
Source: TappIn YouTube Channel

Delta Airlines use QR Codes for their eBoarding pass allowing customers to receive a code on their smart phones to board their flight.
Source: Delta Marketing Group

Orville Redenbacher and other companies include them in their direct mail pieces providing coupons and other promotions.
Source: Blurring Edges

QR codes have rapidly changed how people socially interact with marketing – and we seem to just be seeing the beginning of it. How are you using or going to use them in your marketing? What’s your take on the QR craze?

The other day, I was on the phone with a client, and the question was asked: “we get that social media is important, however we can’t figure out how you actually go about monetizing it!”

Good question. Tricky answer.

I tend to follow the belief that social media works in three forms:

1. Socially – friend to friend
2. Promotionally -as a tool, in conjunction with an overarching promotional campaign
3. Proactively – a way to reach out, and build your brand

Let’s take a minute and go through each one of these, albeit at a high level.
Read More →

As you might assume, I spend a good bit of my time developing, managing, and reviewing internet marketing and advertising campaigns for our clients. In most cases, these clients have a solid grasp on the world – and metrics – of these programs. You know the ones I’m talking about, the one’s with cool abbreviations like: CPC, CTR, Conv, Impr, and others. We talk about the performance of these ads or programs, based on the number of users who click our add, complete our predefined goals, the total number of visitors to the campaign site, or whether or not they flow through the funnel we set up for them. 

Or maybe we’re talking about social media campaigns, and worrying about the number of friends, or followers of our associated Twitter profiles, Facebook Fan pages, etc. We get so caught up in these numbers, that we forget one simple thing…

Read More →