Nov 20 2012
This may come as a surprise, but many companies still produce and use printed materials, printed brochures, product sheets, and all forms of traditional marketing collaterals. When you show up in person to meet with a prospect or client they still expect to receive physical items. This also counts for trade shows and events.
Nov 2 2012
Today having an effective online presence is core to every business and organization. For some it IS their business.
Mar 13 2012
Anybody can build a website, but not everyone can build a site that is truly successful – both for users, and for businesses. To that end, we’ve outlined something of a proclamation on how we think, what we do, and why it matters.
Mar 9 2012
The internet: it’s been around for a while now. Aaand it’s big. It is bursting with more information than we could conceive, much less absorb. Once eCommerce became popular, the number of options for goods and services skyrocketed, overshadowed only by the amount of information you could get about those options. More data (customer reviews, similar products), like lower prices, became a competitive advantage. And now social networks like Twitter and Pinterest are continually broadening the scope of information we have about people, their interests, the products they love, and who their opinion reaches. A new way to see and understand that information was needed, and the loving marriage of data and design was the result.
Mar 8 2012
Debuting at SXSW this week, was AmericanExpress’s new Twitter Sync service. In short, it allows cardholders to sync up their Twitter account with their AmEx card, and receive statement credits when they use hashtags in their tweets that correspond to deals those brands are sponsoring.
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”