Dec 9 2011
According to worldwide StatCounter statistics, Google’s Chrome Browser has just slipped above Firefox to become the 2nd most used internet browser. Despite being the youngest browser in the game, Chrome quickly became a favorite among web and design professionals. It’s fast, it’s light, it gets out of your way. And now it’s #2 in the world. Not bad for a 3 year old.
Oct 20 2011
You may or may not have noticed, but earlier this week, Google made quite a big announcement. And since that announcement, there has been much hysteria around the web, trying to understand it’s impact.
So let’s break it down, shall we?
We all know Google has been trying mighty hard over the past few years to increase their use of SSL encryption for each of their web-based products. And normally that would be considered a good thing for users. On Tuesday, they announced this encryption was coming to their search service as well.
Sep 16 2011
This week fashion designers all over the world congregated at the annual New York Fashion Week. What we found interesting was not the hemlines but the overwhelming change in advertising and media.
Start-up fashion site StyleCaster aimed high to receive and report coveted media coverage that out shown the old guard of Vogue and the like. Ralph Lauren bought all available digital ad space in the New York Times’ iPad App to provide a month-long highly interactive experience.
With high fashion finally taking the digital plunge head on, could digital inadvertently kill their luxury exclusivity?
Some other links of note this week:
Aug 25 2011
Mobile technology discussions usually center around bringing features from the home computer to the mobile landscape. This is a visa-versa situation. Location-based mobile apps are an area of enormous growth right now. With the continued popularity of “foursquare-like” social applications, mobile developers are factoring in location as one of the fundamentals in mobile development.
Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. Location technology is here to stay.
Aug 4 2011
You’ve no doubt interacted with a QR code at some point in the last few months. While they’ve been fairly common in Japan for nearly two decades, QR codes seem to have only taken hold in the US within the past year or so.
Readable by mobile apps using the phone’s camera and Internet connection, QR codes are typically used due to their ability to improve calls-to-action in all types of marketing.
Here are just a few successful & inspiring implementations:
Starbucks and Lady Gaga built an elaborate interactive digital scavenger hunt with QR Codes at various Starbucks locations as one of many promotions leading up to the release of her current album.
Source: Mashable.com
Tissot printed a variety of QR Codes on trade show displays and models that linked viewers to exclusive videos and music that could be viewed and purchased.
Source: TappIn YouTube Channel
Delta Airlines use QR Codes for their eBoarding pass allowing customers to receive a code on their smart phones to board their flight.
Source: Delta Marketing Group
Orville Redenbacher and other companies include them in their direct mail pieces providing coupons and other promotions.
Source: Blurring Edges
QR codes have rapidly changed how people socially interact with marketing – and we seem to just be seeing the beginning of it. How are you using or going to use them in your marketing? What’s your take on the QR craze?
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”
