The Morrison Agency. Atlanta Advertising + Digital Agency

The Morrison Agency recently completed a launch campaign for Dresser Wayne’s Fusion universal site controller which gives fuel retailers the capability of controlling a wide variety of devices across an individual site and across an entire enterprise. The multi-media campaign consisted of printed and electronic brochures, a video demo of the Fusion product and a robust, educational microsite. Click here to view the microsite and demo http://www.dresserwaynefusion.com/. Dresser Wayne is a global innovator of retail and fleet fuel dispensers and technologies.

The Morrison Agency has been awarded the branding, awareness and lead generation campaigns for Triad Advisors. Triad teams with Fidelity to offer independent investment advisors all the back-office services they need to compete up against employees of the biggest financial services firms. In addition to the communications campaigns, The Morrison Agency will also develop the company’s next generation website.

Aquilex Corporation is a provider of mission-critical plant services for the energy industry. In recent years, they have added a number of complementary businesses to their industrial cleaning and specialty repair & overhaul portfolio and needed to better integrate and position themselves as one comprehensive services provider.

The Morrison Agency helped Aquilex identify a compelling brand position and value proposition and created a plan to launch the new brand internally and externally. The launch included coordinated communications to all employees around the world, followed by a communications program to key customers of each business unit. In support of the launch, The Morrison Agency created a new corporate identity, new sales materials, and launched a brand new website www.aquilex.com.

The Morrison Agency completed and launched the new Childs Advisory Partners brand. Childs Advisory Partners, formerly the investment banking team of Childs Company, is the premier investment banking and strategic advisory firm focused on mid-market business services firms.

The rebranding initiative consisted of the following:

• Company Naming
• Positioning and Value Proposition Development
• Graphic Identity
• Website Design and Implementation

Check out the new Childs Advisory Partners brand at www.childsadvisorypartners.com.