The Morrison Agency. Atlanta Advertising + Digital Agency

Steve Jobs must be celebrating beyond the grave. After the next release, Adobe will no longer develop Flash for mobile browsing beyond bug fixing and limited on-going support. This doesn’t mean Flash is entirely gone, but  it does signal the beginning of the end of Flash as a relevant platform for web use.

Mobile usage increases daily and is expected to surpass desktop internet usage by 2014. Android OS devices, which are known for supporting Flash, are starting to overtake Apple’s iPhone in number of units sold. Why would Adobe decided to stop supporting Flash now?

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A concept first introduced by Ethan Marchotte over at A List Apart, Responsive Design is changing the way people think about interface design.

First off, a loose definition. A site using responsive design will apply the following:

• The site must be built with a flexible grid foundation.
• Images that are incorporated into the design must be flexible themselves.
• Different views must be enabled in different contexts via media queries.

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The Morrison Agency has been awarded the branding, awareness and lead generation campaigns for Triad Advisors. Triad teams with Fidelity to offer independent investment advisors all the back-office services they need to compete up against employees of the biggest financial services firms. In addition to the communications campaigns, The Morrison Agency will also develop the company’s next generation website.

Aquilex Corporation is a provider of mission-critical plant services for the energy industry. In recent years, they have added a number of complementary businesses to their industrial cleaning and specialty repair & overhaul portfolio and needed to better integrate and position themselves as one comprehensive services provider.

The Morrison Agency helped Aquilex identify a compelling brand position and value proposition and created a plan to launch the new brand internally and externally. The launch included coordinated communications to all employees around the world, followed by a communications program to key customers of each business unit. In support of the launch, The Morrison Agency created a new corporate identity, new sales materials, and launched a brand new website www.aquilex.com.

The Morrison Agency completed and launched the new Childs Advisory Partners brand. Childs Advisory Partners, formerly the investment banking team of Childs Company, is the premier investment banking and strategic advisory firm focused on mid-market business services firms.

The rebranding initiative consisted of the following:

• Company Naming
• Positioning and Value Proposition Development
• Graphic Identity
• Website Design and Implementation

Check out the new Childs Advisory Partners brand at www.childsadvisorypartners.com.