Mar 9 2012
The internet: it’s been around for a while now. Aaand it’s big. It is bursting with more information than we could conceive, much less absorb. Once eCommerce became popular, the number of options for goods and services skyrocketed, overshadowed only by the amount of information you could get about those options. More data (customer reviews, similar products), like lower prices, became a competitive advantage. And now social networks like Twitter and Pinterest are continually broadening the scope of information we have about people, their interests, the products they love, and who their opinion reaches. A new way to see and understand that information was needed, and the loving marriage of data and design was the result.