Nov 20 2012
This may come as a surprise, but many companies still produce and use printed materials, printed brochures, product sheets, and all forms of traditional marketing collaterals. When you show up in person to meet with a prospect or client they still expect to receive physical items. This also counts for trade shows and events.
Mar 13 2012
Anybody can build a website, but not everyone can build a site that is truly successful – both for users, and for businesses. To that end, we’ve outlined something of a proclamation on how we think, what we do, and why it matters.
Mar 8 2012
Debuting at SXSW this week, was AmericanExpress’s new Twitter Sync service. In short, it allows cardholders to sync up their Twitter account with their AmEx card, and receive statement credits when they use hashtags in their tweets that correspond to deals those brands are sponsoring.
Feb 19 2010
The other day, I was on the phone with a client, and the question was asked: “we get that social media is important, however we can’t figure out how you actually go about monetizing it!”
Good question. Tricky answer.
I tend to follow the belief that social media works in three forms:
Let’s take a minute and go through each one of these, albeit at a high level.
Read More →
Sep 30 2009
I stumbled across this video, ironically on Facebook, that does a fantastic job of answering the ongoing question: Is social media a fad, or is it something more?
I can’t help but agree with the statements made in this video. Indeed social media is more than a fad, rather it’s a complete paradigm shift in how we as human beings communicate with one another, and it’s here to stay.
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”