The Morrison Agency. Atlanta Advertising + Digital Agency

In the interest of simplicity, and to provide a crisp brand platform for all the services we provide, The Morrison Agency has abbreviated its name, and changed its logo. We are using this time of renewal — on the threshold of a new year, and our 25th anniversary — to freshen and update our brand.

We now call ourselves “Morrison”, which is how most people refer to us. We have always been more than an advertising “agency”, but we are also Morrison brand strategy, Morrison marketing intelligence, Morrison digital, Morrison design, Morrison direct, Morrison brand engagement, Morrison sales acceleration, and so much more.

Our logo has also changed to reflect the multiple facets of our business and the breadth of services and solutions we provide. Our “M” is stronger and multi–dimensional. And our new red and black color palette reflects the personality of our brand — powerful, passionate, creative.

We’d love to hear what you think about our new look and our new, albeit subtle, name change.

This time last week, the idea of a new site was a bit intimidating, and – seemingly – a long way off from actually happening. After much discussion, deliberation, and a whole lot of Red Bull, I’m happy to announce that we’ve officially launched the new Morrison website!

Built using all the awesomeness allowed by PHP, JQuery, CSS, JavaScript et al – and then degraded for the sake of our IE friends – this new site provides a limitless canvas for us to share information, add new content, show off rockin’ new work, and partake in an ongoing conversation with those of you reading our blog (like you are right now).

This site is still young, and despite our efforts to QA, likely has issues that we’ve yet to notice. So please bare with us over the next week as we massage and finesse all the little details. If you happen to notice any on your own, please be sure to share them with us. Look for a new rockin’ mobile site in the coming weeks.

Songs and praises are welcome in the comments

I’m happy to announce, that Erica Ware has joined our interactive team as a User Experience Designer. Known for her ability to fuse good design, and appropriate technology, Erica has worked with such brands as The Weather Channel, Verizon, Coke and Home Depot. Erica brings a unique hybrid of skills to The Morrison Agency, such as information architecture, interaction design, usability, interface design and development. While she may sound a bit like a “Jack of All Trades,” her particular skill-set and enthusiasm for creating innovative and effective user experiences sets her apart from the rest of the pack.

Erica holds a BFA in Web Design and Development from The Art Institute of Atlanta as well as a BS in Speech, Communication & Theater from Tennessee State University. Erica is also a member of the Interaction Design Association (Atlanta), and IxDA. If you happen to spot her at a Web Design or WordPress MeetUp, be sure to say “hello!”

Jeff Bell is a designer who brings a unique mix of design, business, and sustainability communications experience. A self-professed brand wonk and information junkie, his ability to visually communicate a strategic vision in a thoughtful and compelling manner has provided an invaluable benefit for past clients.

Prior to joining the Morrison Agency, Bell has worked with companies such as FedEx, TIAA-CREF, Delta Air Lines, the Coca-Cola Company, and Coca-Cola Enterprises (CCE) creating brand and sustainability communications, most notably several award-winning CSR Reports for CCE.

Bell holds a BBA in marketing from Georgia Southern University. He has studied fine art and design at Georgia State University and is a graduate of the Portfolio Center. He is also a member of the American Institute of Graphic Arts where he serves on the sustainability committee for the Atlanta chapter.

Somewhat of a printing junkie, Jeff’s family history of print production spans some 70+ years, 20 of which are his own. Jeff’s blood runs Pantone 485 red. Honing his skills at global agencies such as J. Walter Thompson, Ogilvy, McCann and others, he brings a sense of intuition to print production that is simply unmatched. Producing for some of the most recognized brands including The Georgia Lottery, St Joe Corporation, UPS, Aruba Tourism, Coke, Intercontinental Hotels and Resorts, Quikrete, Delta Porter Cable, Kodak, American Express and United States Virgin Islands means perfection is part of his daily routine.

Having art direction as a background Jeff is the perfect complement to any creative team. He works with designers to develop optimal communication pieces while maximizing client budgets.