20% of Tweets Are Free Brand Advertisements Written by Jeremy Heilpern
Sep 15 2009
I read an interesting article on Mashable today, which stated that recent reports claimed one in five tweets, are unsolicited brand advertisements by loyal consumers. In other words: your consumers are busy talking about you, and odds are, you have no idea.
I’ve mentioned it before, and I’ll mention it again: social media gives us a way to communicate and share, that has never been possible previously. Now more than ever, technology has enabled us to quickly and easily share our thoughts with the world, and instantly have that conversation with a limitless number of people. And it makes sense for it to happen this way. All day ever day, we’re faced with advertising, we use products, and we ask questions. The social sphere has just given us a way to make the conversation happen in real time, with people we know (or don’t know) rather than requiring we turn to Google for the answers.
What does this mean to you? Like it or not, social media isn’t going anywhere. And if you happen to be one of those that fears the potential repercussions of “the conversation”, it’s important to know that whether you’re part of the conversation or not, it’s still being had. If that’s not enough to convince you, perhaps this except from the aforementioned article will:
Although the brand mentions were a mix of positive and negative, associate professor at PSU Jim Jansen said that, surprisingly, “a lot of the brand comments were positive.” He went on to measure the influence of micro-blogging as compared to other media channels: “It may be right up there with e-mail in terms of its communication impact.”