Mar 8 2012
Debuting at SXSW this week, was AmericanExpress’s new Twitter Sync service. In short, it allows cardholders to sync up their Twitter account with their AmEx card, and receive statement credits when they use hashtags in their tweets that correspond to deals those brands are sponsoring.
Brands that are on the list include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos.
We can argue over whether or not this is a great idea, but you can’t fault AmEx for trying here. They’re doing a great job leveraging social services to connect with their customer base, and to engage with them in a way that their customers are already comfortable with.
The intriguing thing here will be to see what analytics look like on this in a few months, and how well it does – or doesn’t – catch on.
I’m a big fan of this effort, and have already jumped on board to give it a shot. How about you?