The Morrison Agency Blog » Jennifer Raj http://www.morrisonagency.com/blog The Morrison Agency Blog Tue, 22 Jun 2010 22:56:02 +0000 http://wordpress.org/?v=2.8 en hourly 1 Paid Search No Longer One-Man Show… Almost http://www.morrisonagency.com/blog/paid-search-no-longer-one-man-show-almost/ http://www.morrisonagency.com/blog/paid-search-no-longer-one-man-show-almost/#comments Thu, 13 Aug 2009 14:51:47 +0000 Jennifer Raj http://morrisonagency.com/blog/paid-search-no-longer-one-man-show-almost/ We’ve been reading all kinds of articles about the Microsoft / Yahoo! partnership and what it will mean to marketers. To date, a keyword search recommendation to a client has been pretty straightforward. With almost 78% of all searches taking place on Google, we can pretty much cover our bases and get bang for our budgets by concentrating on Google.

However, with Bing and Yahoo! partnering up, the paid search landscape is changing. I, for one, am a fan of competition and the leverage it gives to the customer. Witness my customer service experience with XM/Sirius this week. I’ve been an XM subscriber for a number of years and needed an issue resolved. If I wasn’t going to get satisfaction, I was going to switch to Siri . . . wait a minute, what am I going to do if I don’t get my issue resolved? Return to terrestrial radio and morning DJs? I think not. And now I have no leverage. Nice.

Anyway, my point (and yes, I do have one) is that the impact of the Bing+Yahoo! partnership is going to mean some changes for the “Googlopoloy,” and how we plan our paid search programs. But, the partnership is reported to be pretty complicated and, thus, still a ways off.

Now, I wouldn’t say that it has ever felt like Google throws its weight around in the paid search area. But, a little competition has to be a good thing. Right?

Read more about the Microsoft / Yahoo! partnership by clicking here.

]]> http://www.morrisonagency.com/blog/paid-search-no-longer-one-man-show-almost/feed/ 0 SEO Takes Time and Patience http://www.morrisonagency.com/blog/seo-takes-time-and-patience/ http://www.morrisonagency.com/blog/seo-takes-time-and-patience/#comments Wed, 29 Jul 2009 13:35:02 +0000 Jennifer Raj http://morrisonagency.com/blog/seo-takes-time-and-patience/ Clients are frequently frustrated with the time required for SEO programs to show progress. I think there’s a mindset that optimizing a new website will put it at the top of organic search results right away. Unfortunately, that just isn’t the case. There are so many factors that go into SEO and it is not broadly understood.

So, in my quest to educate the world (and myself) on SEO, I’ve been doing a lot of reading, looking for quality articles to pass along. Here are a couple of helpful articles I’ve found:

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