All-Star Creative Eddie Snyder Joins The Morrison Agency

The Morrison Agency announced today the hiring of award-winning creative talent Eddie Snyder as the agency’s senior VP-chief creative officer.

Eddie Snyder, Chief Creative Officer

Eddie Snyder, Chief Creative Officer

Snyder has spent his career developing smart thinking and powerful business-building ideas for big brands like Aflac, Aruba Tourism Authority, Black & Decker, CibaVision, Coca-Cola, Durex condoms, Havertys furniture stores, Kodak, Quikrete Concrete, Russell Athletic and Time Warner. He joins The Morrison Agency after a brief stint at Partners & Napier, Atlanta. Prior to that, he served as executive VP-chief creative officer of Fitzgerald + CO, also Atlanta.

“I joined The Morrison Agency because it’s the perfect model of what today’s thinking company should be,” said Snyder. “They totally get it, and they’ve totally got it – a real world approach, savvy strategic thinking and convergence that is re-shaping our industry with the total integration of fresh digital/interactive smarts. Combine that with Bob Morrison’s bold vision of where he wants to take the agency, and it will be an exciting place to be and grow.”

“Eddie Snyder is an incredible talent, widely recognized as one of the country’s top creative minds. Given our recent growth and future plans, he is pivotal to our continuing to deliver fresh thinking that drives business and delivers results for clients,” said agency CEO Bob Morrison. “His broad experience plays right into our philosophy of approaching B2B clients with the same rational and emotional appeals used in B2C.”

Snyder’s award mantle grew in 2009 due to the success of a viral video created for Durex condoms. One of the top viral videos of the year, Durex “Get it On” won a Bronze Cyber Lion at the Cannes International Advertising Festival, a rare Pencil Nomination from D&AD in London, a Silver CUBE from the Art Directors Club and a Gold and Silver CLIO.

In addition to building brands and winning awards, Snyder is shaping creative minds. He’s director of advertising arts for the famed Portfolio Center where he’s been an instructor for 19 years and is now creating and launching a dynamic new entity called the School of Thought. And, he is working on his first novel – and it’s not about advertising.