I’ve been seeing some interesting articles and videos on the subject of neuro-research and the brain’s physiological responses to potential ads and imagery. A number of these studies use medical technologies such as fMRIs (Functional Magnetic Resonance Imaging), EEGs (Electroencephalogram), … Continue reading
We’ve been reading all kinds of articles about the Microsoft / Yahoo! partnership and what it will mean to marketers. To date, a keyword search recommendation to a client has been pretty straightforward. With almost 78% of all searches taking … Continue reading
Morrison is a hybrid marketing communications firm whose expertise is in helping clients market to intelligent audiences in complex marketplaces. Everything we do is driven to make sales happen. We call ourselves “Sales Acceleration Marketers.”