Articles // Learn more about what’s on our minds.

This may come as a surprise, but many companies still produce and use printed materials, printed brochures, product sheets, and all forms of traditional marketing collaterals. When you show up in person to meet with a prospect or client they still expect to receive physical items. This also counts for trade shows and events.

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Today having an effective online presence is core to every business and organization. For some it IS their business.

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Every now and then, it’s nice to be recognized for doing good work. And it’s even better when it’s done on behalf of a client. I’m happy to announce that we’ve been awarded a 2012 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association.

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Let me preface this by saying that I originally intended to title this “Native App vs. Mobile Website,” but the fact is that these two strategies serve such different purposes that it made more sense to discuss when you need a native app. Because you always need a website optimized for mobile.

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We’ve been hard at work over the past couple months, designing and building a simple utility app for iOS. The core idea was simple: automate the process of informing friends and loved ones of your flight’s arrival. It’s a simple tasks, and one we all do each and every time we fly.

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